
Representative image — not a photograph of this business.
Figures are seller-reported and remain unaudited. Any ratio shown is calculated from them. Not a projection of future performance.
See the Financial Disclaimer →
About the business
A nine-year-old custom beauty brand keeping 36% of every dollar — $62,000 to the owner on $170,000 in revenue, grown through reputation, repeat clientele and word of mouth with virtually no paid advertising. Known for custom — shade, formula and finish blended to the client on the spot — with a ready-to-buy line alongside it. The concept is getting national validation: this holiday season a Long Island custom lipstick bar is running an experiential pop-up on the beauty floor of Macy's Herald Square — the kind of in-store custom beauty experience this brand has offered for nearly a decade, across a full line of makeup and skincare. This is a rare combination: an operating retail studio, proprietary formulas, established brand assets and a turnkey franchise platform ready to launch, all in one acquisition at $315,000.
The sale includes the operating business, trademarks, proprietary formulas, e-commerce website, established social media accounts, and the franchise rights with a current FDD. The bright studio — approximately 500 sq ft including a private facial room, with high ceilings — sits in the heart of an upscale Union County, New Jersey downtown. Revenue comes from custom cosmetics, makeup services and lessons, private parties and events, facials and other beauty services.
The franchise platform is ready to launch — a $50,000 initial franchise fee plus ongoing royalties and product sales per unit. It suits an active owner-operator or an investor or strategic buyer who installs management; salon and spa operators, multi-unit beauty businesses and established beauty brands are natural fits. Very low rent on a lease with four years remaining plus a five-year option. Growth: e-commerce, corporate and bridal business, paid marketing and franchise development. Seller will provide a transition and training period.
Key facts
- HIGHLIGHTS
- Prime downtown — 200-plus shops
- HIGHLIGHTS
- $62,000 owner earning in 2025 — owner-operated today or with management installed, and the seller will train
- HIGHLIGHTS
- Franchise platform ready to launch — $50,000 initial fee plus royalties and product sales per unit
- GROWTH
- Expand e-commerce — ship custom products well beyond the studio
- GROWTH
- Corporate and bridal work — a natural extension of the parties and on-location bookings
What happens next
- 01Request the Executive Summary using the form on this page.
- 02We send you our NDA to sign. One signature covers every listing we represent, not just this one.
- 03We confirm you’re in a position to buy, then release the Executive Summary and put you on a call with the broker representing the business.
